Reaching your marketing and communications goals begins with one thing: a plan. Knowing where you want to go and developing marketing plans and strategies to get there makes all the difference.

How I Approach Marketing Plans & Strategies

When developing marketing plans and strategies, I evaluate a company’s current status, measurements for success, the audiences they want to reach, and the resources they have. In my plans, I provide thorough research, creative ideas, and timelines to help an organization accomplish its goals.

Explore my marketing plans and strategies

Yerba Buena Center for the Arts

Completed and in-progress marketing plans and strategies for the art center’s programs and events.

• Social Media Strategy (Developed and launched FY 22)

• Bay Area Now 9 Organic & Paid Social Media Strategy

• YBCA 100 Social Media Strategy (2020)

Karma Nuts

Launched digital advertising strategies for holiday sales on Google, Facebook, Instagram, and Pinterest.

• Thanksgiving ad strategy

• December ad strategy

Appleton’s Market

Developed a digital marketing strategy for a consumer-packaged goods start-up during General Assembly Digital Marketing course.

• Digital Marketing Strategy

• Presentation

Berkeley Repertory Theatre

Southern Utah Museum of Art

Produced plans to establish a brand new museum’s KPIs, voice, and persona.

• Marketing and Communications Plan

• Digital Content Strategy