One of my favorite things in fashion and design has arrived: Pantone’s Color of the Year. For 2018, the company selected Ultra Violet because of its attachment to mystical and spiritual qualities as well as for its unconventional tone and artistic characteristics. This color is known for being a forward-thinking one. Pantone selected Ultra Violet for its sense of mindfulness and inspiration for communities. Sounds like something we could use a little more of in today’s world, doesn’t it? In Marketplace‘s recent podcast, design journalist Kassia St. Clair brought to light, even more reasons for me to admire this color. For one, it has been linked to many civil rights movements, and St. Clair sees it as a blend of red and blue. This combination emphasizes the need for more unified messaging and viewpoints in a world where we are politically divided. I’m already in admiration of this powerful and deeply moving shade of violet, and as it turns out, some of my favorite fashion brands are as well. Ten Thousand Villages, Studio 189, and We Are Thought also happen to be fans of this Pantone Color of the Year–not too shabby Ultra Violet!
Do you admire Pantone’s 2018 Color of the Year as much as I do? If so, tune into Marketplace’s full podcast to uncover more stories about this insightful shade.